Resume
Lead, Front End,
Digital Tech
Aritzia
Feb, 2023 - Present
Lead the Aritzia.com Digital Marketing & CMS team, ensuring the timely delivery and solution architecture.
Develop and implement internal tooling to streamline workflows and enhance team productivity.
Train team members on the latest best practices and technologies to ensure continuous improvement and upskilling.
Ensure the successful completion of Aritzia's new PWA migration project using React & Contentful Headless CMS.
Create reusable components and custom apps for CMS and provide training to cross-functional teams on their usage.
Work closely with product management, graphic design, copywriting, and user experience teams to align on goals and deliverables.
Front End Developer,
Ecommerce
Aritzia
Produced and deployed high-visibility customer-facing site content using modern javascript web frameworks.
Delivered end-to-end execution of major eCommerce campaigns from build through launch.
Owned content placement and scheduling in Salesforce Commerce Cloud (Demandware), keeping promotions current and accurate.
Created scalable, reusable content modules to streamline production across content types.
Collaborated with Product Management, Graphic Design, Copywriting, and UX to align on requirements and QA.
Managed intake-to-completion ticket workflows in Jira within an Agile delivery process.
Web Developer
Voltera Digital
Developed custom client websites using wordpress, shopify and webflow.
Led project management collaborating with other teams to deliver on time.
Identified and optimized on-page SEO to boost rankings.
Focused on building responsive mobile-first and accessible websites.
Identified and implemented digital marketing strategies to increase traffic.
Trained junior developers on best practices and created documentation to reduce onboarding time.
Optimized website performance and analytics using PageSpeed Insights, Google Analytics, and GTM.